Why the Metaverse Makes Brands Feel Closer Than the Real World, Web, and Social Media? Imagine walking into a Nike space where you don’t just browse shoes—you wear  them, move in them, play games with others, and shape the experience through your own avatar. You’re not scrolling. You’re not watching. You’re inside  the brand story. The research shows that moments like these do something powerful: they make brands feel psychologically closer  to consumers than physical stores

Why are people joining the metaverse? A closer look at the motivations behind the world’s newest digital hangout For years, the metaverse sounded like a sci-fi buzzword — futuristic, abstract, and maybe just a playground for tech insiders. But as more people slip on headsets, build avatars, and step into 3D digital worlds, one thing is becoming clear: the metaverse isn’t just another app. It’s a place where everyday habits, emotions, and ambitions collide in surprisingly huma